diff --git a/scripts/generate_site.py b/scripts/generate_site.py
index 4dde50897..c5206c4f0 100644
--- a/scripts/generate_site.py
+++ b/scripts/generate_site.py
@@ -6443,13 +6443,6 @@ def _region_order() -> dict[str, int]:
     return {region: index for index, region in enumerate(ordered)}
 
 
-_REGION_WORDS = {"uk": "UK", "asia-ntsc": "Asia (NTSC)", "asia-pal": "Asia (PAL)"}
-
-
-def _region_word(region: str) -> str:
-    return _REGION_WORDS.get(region) or region.replace("-", " ").title()
-
-
 def _reading_pairs(sha1: str, consumers: FileConsumers) -> list[tuple[str, dict]]:
     """The profile entries that read a file, each with its emulator."""
     files_of = getattr(consumers, "emulator_files", {})
@@ -7031,7 +7024,7 @@ def _group_start(group: _StartGroup, first_below: bool) -> list[tuple[str, str]]
         else:
             regional[(*same, region)] = regional.pop(same)
 
-    out = [(", ".join(_region_word(r) for r in regions), regional[regions])
+    out = [(", ".join(_region_words(r) for r in regions), regional[regions])
            for regions in sorted(regional, key=lambda rs: (order.get(rs[0], len(order)), rs))]
     # A name a region line gives already is no "also", and one only
     # emulators no region line answers reads is an "instead": armsx1 reads
diff --git a/tests/test_site_render.py b/tests/test_site_render.py
index 2ad8e6788..0236dc2bd 100644
--- a/tests/test_site_render.py
+++ b/tests/test_site_render.py
@@ -429,3 +429,28 @@ class TheSearchSkipsLinkLists(unittest.TestCase):
 
 if __name__ == "__main__":
     unittest.main()
+
+
+class OneDefinitionPerName(unittest.TestCase):
+    """generate_site defined _REGION_WORDS twice: the second table replaced
+    the first at import, and _region_word, written beside the first, never
+    read it."""
+
+    def test_no_module_name_is_bound_twice(self):
+        import ast
+
+        for path in sorted((REPO_ROOT / "scripts").glob("*site*.py")):
+            seen: dict[str, int] = {}
+            for node in ast.parse(path.read_text(encoding="utf-8")).body:
+                if isinstance(node, (ast.FunctionDef, ast.ClassDef)):
+                    names = [node.name]
+                elif isinstance(node, ast.Assign):
+                    names = [t.id for t in node.targets if isinstance(t, ast.Name)]
+                elif isinstance(node, ast.AnnAssign) and isinstance(node.target, ast.Name):
+                    names = [node.target.id]
+                else:
+                    continue
+                for name in names:
+                    self.assertNotIn(name, seen, f"{path.name}:{node.lineno} binds {name} "
+                                     f"again, first at line {seen.get(name)}")
+                    seen[name] = node.lineno