diff --git a/scripts/generate_site.py b/scripts/generate_site.py
index 5fbadd18f..79d23238c 100644
--- a/scripts/generate_site.py
+++ b/scripts/generate_site.py
@@ -7750,20 +7750,17 @@ def _distinct_spellings(names: list) -> list[str]:
     return list(seen.values())
 
 
-# Region slugs whose words are not the slug title-cased.
-_REGION_WORDS = {
-    "uk": "UK",
-    "asia-ntsc": "Asia (NTSC)",
-    "asia-pal": "Asia (PAL)",
-    "world": "every region",
-}
+# Region slugs whose words are not the slug title-cased, beyond region.LABELS.
+_REGION_WORDS = {"world": "every region"}
 
 
 def _region_words(value: object, most: int = 0) -> str:
     """A region: value in words. ``most`` caps the regions named, the rest
     counted: one Saturn BIOS serves seven."""
     raw = value if isinstance(value, list) else [value] if value else []
-    words = [_REGION_WORDS.get(str(r), str(r).replace("-", " ").title()) for r in raw]
+    from region import label  # noqa: PLC0415
+
+    words = [_REGION_WORDS.get(str(r)) or label(str(r)) for r in raw]
     if most and len(words) > most:
         words = words[:most] + [f"{len(words) - most} more"]
     return _said_as_list(words)
diff --git a/scripts/packreadme.py b/scripts/packreadme.py
index 720f46104..06ee483a3 100644
--- a/scripts/packreadme.py
+++ b/scripts/packreadme.py
@@ -5,6 +5,7 @@ goes, and which ones the user has to rename."""
 
 from __future__ import annotations
 
+from region import label as region_label
 from siteguides import INSTALL_PS1, INSTALL_SH, pack_manual
 
 def _detect_systems(detect: list[dict]) -> list[str]:
@@ -290,9 +291,7 @@ def _build_readme(
 
     region_info = ""
     if regions:
-        pretty = ", ".join(
-            " ".join(w.title() for w in slug.split("-")) for slug in regions
-        )
+        pretty = ", ".join(region_label(slug) for slug in regions)
         region_info = (
             "PACK TYPE: Region Filtered\n\n"
             f"  Region priority: {pretty}\n\n"
diff --git a/scripts/region.py b/scripts/region.py
index bb7cfaf90..52e726d81 100644
--- a/scripts/region.py
+++ b/scripts/region.py
@@ -107,6 +107,19 @@ ALIASES: dict[str, str] = {
 }
 
 
+# Slugs a person does not write title-cased: "Asia Ntsc" read as machine text.
+LABELS: dict[str, str] = {
+    "uk": "UK",
+    "asia-ntsc": "Asia (NTSC)",
+    "asia-pal": "Asia (PAL)",
+}
+
+
+def label(slug: str) -> str:
+    """A region slug in words: north-america as North America."""
+    return LABELS.get(slug) or " ".join(word.title() for word in slug.split("-"))
+
+
 def unknown_region_message(raw: str, aliases: dict[str, str], regions: frozenset[str]) -> str:
     """What to type instead: the closest spellings, then every short form.
 
diff --git a/tests/test_region.py b/tests/test_region.py
index 0d7fb7e72..d0611a975 100644
--- a/tests/test_region.py
+++ b/tests/test_region.py
@@ -1452,5 +1452,23 @@ class UsaRegionServesTheAmericas(unittest.TestCase):
         self.assertEqual(region.rank(jpn, requested), 1)
 
 
+class RegionWordsInAPackReadme(unittest.TestCase):
+    """The pack README title-cased each slug: asia-ntsc read "Asia Ntsc"."""
+
+    def test_the_priority_line_reads_as_written(self):
+        from packreadme import _build_readme  # noqa: PLC0415
+
+        readme = _build_readme(
+            "retroarch", "RetroArch", "system", 1, 1,
+            regions=region.parse_requested("us,asia-ntsc,jp"),
+        )
+        self.assertIn("Region priority: North America, Asia (NTSC), Japan", readme)
+
+    def test_every_region_has_a_label(self):
+        for slug in region.REGIONS:
+            with self.subTest(slug=slug):
+                self.assertNotRegex(region.label(slug), r"\bNtsc\b|\bPal\b|\bUk\b")
+
+
 if __name__ == "__main__":
     unittest.main()