diff --git a/scripts/generate_site.py b/scripts/generate_site.py
index ebe4c6cf4..0b0943062 100644
--- a/scripts/generate_site.py
+++ b/scripts/generate_site.py
@@ -10130,9 +10130,10 @@ def emulator_pages(
         # The file cards name the setups whose own list holds a file: the
         # ones that run the emulator and pack its files were said nowhere.
         # Said once here: a line on each card put MAME's parts and four
-        # other pages over their element budget.
-        lines.append("| Run by | " + ", ".join(
-            f"[{_platform_display(p)}](../platforms/{p}.md)" for p in setups) + " |")
+        # other pages over their element budget. Out of the search: setup
+        # names on 530 pages ranked the data page first for "batocera folder".
+        lines.append(f"| Run by | <span {markup.search_exclude()}>" + ", ".join(
+            f"[{_platform_display(p)}](../platforms/{p}.md)" for p in setups) + "</span> |")
     lines.append(f"| Profiled | {profiled} |")
     # The YAML is the reusable document this site renders, and the JSON is the
     # same profile for a program.
diff --git a/tests/test_site_emulators.py b/tests/test_site_emulators.py
index 2fde18825..e8421df90 100644
--- a/tests/test_site_emulators.py
+++ b/tests/test_site_emulators.py
@@ -785,6 +785,8 @@ class AnEmulatorPageNamesItsSetups(unittest.TestCase):
         row = next(line for line in text.splitlines() if line.startswith("| Run by |"))
         for setup in ("emudeck", "rocknix", "nextui", "retroarch"):
             self.assertIn(f"/platforms/{setup}/", row)
+        # Setup names on every emulator page outranked the setup's own page.
+        self.assertIn("data-pagefind-ignore", row)
 
 
 class SizesTheCodeComparesAreExact(unittest.TestCase):